ATU selects Avayler software program to underpin new cellular restore and repair operations throughout Germany
– Halfords’ new B2B software program arm Avayler quick gaining market share in European automotive sector
– ATU is one in all Europe’s largest automotive corporations and can use Avayler Cell to drive operational effectivity and customer-centricity for its newly established cellular enterprise unit
LONDON, Dec. 6, 2022 /PRNewswire/ — Avayler, the B2B software program arm of Halfords, the UK’s largest supplier of Motoring and Biking services and products, in the present day introduced ATU has chosen the Avayler cellular resolution to assist the corporate’s new cellular servicing and tyre set up service division. Avayler Cell will initially be rolled out in Munich as a part of ATU’s “Cell Workshop” pilot mission, with additional plans of enlargement all through Germany. The answer offers built-in customer-facing and back-office software program to optimise operational effectivity of cellular van operations to make sure the best ranges of customer-centricity, from appointment reserving by to job completion.
ATU is Germany’s main automotive providers supplier with a mixture of 556 centres, 531 in Germany and 25 in Austria providing a variety of mobility equipment and high quality spare elements. The corporate recognized a necessity to succeed in a brand new and rising demographic to develop its buyer base by introducing cellular servicing and repairs into its enterprise operations. ATU chosen Avayler Cell after a market evaluation that included on-site visits to see the Avayler resolution in motion for the Halfords Cell Knowledgeable community of 253 shopper vans and 440 business vans within the UK. The know-how has enabled Halfords to develop into the primary automotive aftermarket service firm globally, with a 4.8+ rating on Trustpilot.
The Avayler Cell resolution is designed to drive operational excellence. ATU Technicians are given all of the instruments they should full a job efficiently, proper down to making sure the right routes to get them to the job, alert the client of their arrival time, and provides technicians all the knowledge they require for the job at hand. Utilizing the specifically designed buyer portal, ATU prospects can decide a time slot for service that works for them and the enterprise, pushed by a dynamic pricing engine. The portal may even guarantee digital communication is maintained with the client all through the service.
To drive additional enterprise and buyer worth, particular parts inside Avayler Cell can construct in dynamic pricing to affect the place and when prospects obtain cellular providers. These preferences are then dynamically scheduled into each day planning to maximise the variety of jobs accomplished per technician route, in the end making certain the brand new ATU cellular service division is worthwhile, not a price centre. The answer will initially be launched throughout Munich, earlier than being regularly rolled out on a nationwide foundation.
“At ATU, our goal is to distinguish our enterprise within the automotive restore market. This implies discovering new methods to service our prospects at instances and locations that go well with them, exterior of our bodily workshops. This was the driving pressure behind our transfer to cellular operations, the problem was then to pick the fitting know-how to underpin this transition and guarantee we will drive operational effectivity and buyer centricity,” mentioned Lars Heyne, CTO, ATU. “Avayler Cell was an ideal match for this ambition, and we noticed synergy with Halfords and Avayler from each a enterprise technique and know-how perspective.”
Andy Randall, Chairman, Avayler, commented on the rising success of the Avayler platform: “The choice by ATU underlines that Avayler is constructed by the {industry}, for the {industry}. The industry-specificity of the Avayler product providing completely matches the wants of automotive service suppliers trying to take that step to get out and nearer to their prospects. We have now seen robust world traction for the answer, first within the US with American Tire Distributors and TireBuyer and now in Europe with ATU.”
Traction continues for the Avayler enterprise unit, as ATU turns into one of many newest main automotive restore and repair suppliers worldwide to pick Avayler software program following its launch in July 2021. It follows American Tire Distributors Inc. (ATD), one of many largest unbiased suppliers of tyres to the substitute tyre market in North America and proprietor of main on-line tyre retailer Tirebuyer.com, and vital curiosity from different main organisations throughout Europe and the Asia-Pacific.
About ATU
ATU was based in 1985 and is in the present day the market chief in Germany with a novel mixture of automotive service and store for elements and equipment. Headquartered in Weiden, ATU operates greater than 550 branches in Germany and Austria. The roughly 10,000 workers generate a turnover of round one billion euros per yr. Since 2016, ATU has been a part of the European market chief Mobivia. With 19 manufacturers, over 2,000 branches and greater than 22,000 workers, the French group has distinctive experience within the mobility sector.
Petrol, pure fuel, electrical energy or hybrid – regardless of the automotive is powered by, ATU provides automobile servicing for all manufacturers. The producer’s guarantee stays intact.
ATU shares an intensive vary of equipment and spare elements in authentic tools high quality at each location and within the on-line store. The product worlds vary from tyres and rims, care merchandise, journey equipment and transport objects to various types of mobility similar to e-bikes and scooters in addition to tools for electrical automobiles.
ATU stands for a easy, handy and sustainable buyer expertise. As a accomplice for all motorists, ATU allows a excessive degree of high quality at enticing costs – for each non-public prospects and enterprise prospects of all fleet sizes.
ATU has been actively dedicated to the setting for years. This environmental consciousness is an integral a part of the company technique. With a capability of 14 million tyres per yr, ATU operates one of many largest tyre recycling crops in Europe. All different recyclable supplies from the German branches are additionally processed and disposed of within the recycling centres in Weiden and Werl. Along with constantly decreasing its personal carbon footprint, ATU is consistently increasing its vary of sustainable merchandise by improvements similar to re-treaded tyres.
About Avayler
Constructed by the main UK automotive enterprise for the {industry}, Avayler was customized to make it simpler for patrons to order and obtain automotive providers, in any channel.
Avayler helps formidable automotive companies absolutely digitalise their service supply, from on-line buyer bookings by to invoicing. Not like aggressive storage administration options, the software program platform unifies the client journey from the purpose of ordering to elements bidding, job card creation, job administration and invoicing, surfacing knowledge all through to provide prospects transparency and ease of thoughts. Avayler additionally helps automotive companies searching for new aggressive edge to profitably present cellular service supply to their prospects.
About Halfords
Halfords is the UK’s main supplier of motoring and biking providers and merchandise serving 24 million prospects every year. Prospects store at greater than 400 Halfords shops, 3 Efficiency Biking shops (buying and selling as Tredz and Large), over 600 garages (buying and selling as Halfords Autocentres, McConechy’s, Common and Nationwide Tyres) and have entry to 230 cellular service vans (buying and selling as Halfords Cell Knowledgeable, Tyres on the Drive and Nationwide) and 192 Industrial vans. Prospects can even store at halfords.com and tredz.co.uk for decide up at their native retailer or direct residence supply, in addition to reserving storage providers on-line at halfords.com.
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